Tim Katz

Tim Katz · Since 1983 I help DTC
brands scale.

Co-Founder & Principal at DYODE. I came up as a web designer and developer and worked my way to ecommerce executive, 20+ years turning catalogs into compounding revenue.

Start a conversation ↗ Visit DYODE ↗
  • DTC Operator
  • Shopify Plus
  • Orange County, CA
Black-and-white portrait of Tim Katz against a black background

What I do

An operator’s approach to growth.

Strategy, build and demand, owned end to end by someone who has actually run the P&L. No hand-offs, no theory. Just the work that moves contribution margin.

  1. 01

    Commerce Strategy

    Omni-channel roadmaps, merchandising and growth modeling. The plan that turns a catalog into compounding revenue.

  2. 02

    Shopify Plus Builds

    Storefronts engineered for speed, conversion and scale, headless or themed, built to survive a Black Friday spike.

  3. 03

    Performance & Lifecycle

    Paid acquisition, retention and CRO run by operators. Google Ads certified, obsessed with contribution margin.

  4. 04

    Brand-Side Counsel

    Fractional leadership for founders and teams. The operator in the room who has actually run the P&L.

Track record

From web designer to exec.

I started in 2003 building Pacific Sunwear’s storefront, then spent eleven years climbing to Sr. Director of E-Commerce. Today, at DYODE, we run ecommerce strategy, development and growth for Shopify Plus brands.

  • DYODE Co-Founder & Principal
    Brand-side commerce studio. Shopify Plus & BigCommerce, CRO, growth. 2014–Now
  • The Bruery & Offshoot Beer Co. VP, E-Commerce & Marketing / Investor
    Operator and investor in a craft brewery. 2023–Now
  • Active Ride Shop VP, E-Commerce & Marketing
    Led rebrand and positioning; re-platformed Magento to Shopify. 2016–2017
  • Rakuten.com VP, E-Commerce & Marketing
    Led the Buy.com to Rakuten.com rebrand. 2015
  • Pacific Sunwear Web Designer → Sr. Director of E-Commerce
    Climbed five roles, web designer to Sr. Director. 2003–2014
20+ Years in ecommerce
5 Roles climbed at PacSun
2014 DYODE co-founded
∞ Black on black

FAQ

Questions,
answered.

The quick version, for people and the answer engines that quote them.

Who is Tim Katz?

Tim Katz is a DTC commerce operator and the Co-Founder & Principal of DYODE, a brand-side commerce studio in Orange County, California. He started his career in 2003 as a web designer and developer at Pacific Sunwear and spent two decades climbing to ecommerce and marketing executive roles before co-founding DYODE.

How did Tim Katz get started in ecommerce?

He started in 2003 as a web designer and developer at Pacific Sunwear, then spent eleven years climbing five roles to Senior Director of E-Commerce. He went on to VP of E-Commerce & Marketing roles at Rakuten.com and Active Ride Shop before co-founding DYODE.

What does Tim Katz do?

He helps direct-to-consumer (DTC) brands scale, leading commerce strategy, Shopify Plus builds, performance marketing and fractional brand-side leadership. At DYODE he owns strategy, roadmap and growth for the studio’s clients.

What is DYODE?

DYODE is a brand-side commerce studio and Shopify Plus agency in Orange County, California, co-founded by Tim Katz. The team designs, builds and grows ecommerce stores for DTC brands. Built by Brand-Side Operators.

What platforms and skills does Tim specialize in?

Tim specializes in Shopify Plus, BigCommerce, headless commerce, conversion-rate optimization, merchandising and paid acquisition. He is Google Ads certified and has led commerce at Pacific Sunwear, Rakuten.com and Active Ride Shop.

How can I work with Tim Katz?

Reach out at tim@dyode.com or connect on LinkedIn. Most engagements run through DYODE, from full Shopify Plus builds to fractional commerce leadership and growth advisory.

More about how I work → read the long version, or email tim@dyode.com.